Ford F-150 has been the best-selling full-size pickup for 27 consecutive years, and it's the most important, most profitable vehicle Ford makes. Last year Ford threw away the old formula and created a new F-150 from the ground up. The 2004 F-150 earned numerous awards, including North American Truck of the Year.

The F-150 more than delivers on all the truck attributes of toughness, strength, and cargo capacity, with a maximum tow rating of up to 9,900 pounds and a maximum payload of up to 3,000 pounds. Being able to get the work done is important, but the F-150 offers new levels of refinement, comfort, style, driving dynamics, and safety.

For 2005, the F-150 gets an expanded lineup. At the top is a new King Ranch model lavishly outfitted in Castano leather. At the bottom is a new V6 model available with an automatic or manual transmission. An inexpensive Work Truck model has been added as well. In between is the industry's widest variety of body configurations: three cab styles, three bed lengths, two bed styles, and a choice of V8 engines. Six distinct trim levels are thoughtfully designed to address the needs of individual buyers with distinct needs and wants.