A textbook example of how to improve on excellence.
BMW may not be the best car company on the planet, but it's hard to think of one
that's turning out a more consistent string of winners.
The new 328i, senior member of the 3-Series line, is a good example of how BMW works
its magic: Brilliant vehicle concept, outstanding design, superb engineering and
excellent assembly, backed by continuous improvement between major makeovers.
That's what the '96 328i represents. Although it's a modest update on its predecessor,
the 325i, modest doesn't mean that updates aren't substantial. BMW doesn't do things
just for show.
We had a chance to drive the 328i sedan and 328is coupe in the wide open spaces of
Nevada and California, a trek that wound its way from Death Valley--at 282 ft. below
sea level, the lowest point in the country--to the Mammoth Mountain ski area, some 8000
ft. up in the Sierra Nevada Mountain range.
Throughout these travels, which included high speed and high altitude, the 328s
performed flawlessly.
We selected the 328i sedan as the focus for our report.
Walkaround
Since its 1992 redesign, the 3-Series has been a design pacesetter that's provoked a
number of imitators, the sincerest recognition of a winner. The combination of trim
dimensions, wide track and limited front overhang--the portion of the car that extends
beyond the front wheels--gives the 3-Series family an exceptionally purposeful
appearance, lean, mean and action-ready.
This is a large family. In addition to the 328i sedan and 328is coupe, coupe, it
includes the 318ti hatchback coupe ($20,560), 318i sedan and 318is coupe ($25,950 and
$27,700, respectively), the 318i convertible ($32,750), 328i convertible ($41,390)
and, a close cousin, the 2-seat Z3 roadster ($28,750).
An update on the 240-hp hot rod M3 coupe will be along later this year.
The biggest news in the new 328s lies under the hood, where a 2.8-liter inline 6-cyl.
engine replaces the previous 2.5-liter version. Like other new BMWs, the slightly
bigger engine is tuned for improved torque rather than peak horsepower, providing
better response at low- and mid-range engine speeds, which is where most of us do most
of our driving in this country.
This doesn't mean that horsepower isn't plentiful. The new engine generates 190 hp at
5300 rpm, compared to 189 at 5900 for the 325i, and it will propel the car up to 128
mph, which is where the electronic speed limiter kicks in. Getting from zero to 60 mph
is a matter of about 7 seconds.
But the improvement in torque--207 lb.-ft. at 3950 rpm vs. 181 at 4200--is what's really
noticeable. The 328i provides impressive pulling power, even at high altitudes in 5th
gear, and the inline 6-cyl. is smoother than ever.
Transmission choices are the usual--5-speed manual standard, 4-speed automatic optional
($975). Our test car was equipped with the manual shifter, which adds to the fun of
driving this car, but performance with an automatic is more than acceptable, thanks to
the engine's improved torque characteristics.
At 174.5 in., the 328 falls into the relatively small end of the size spectrum,
although its 106.4-in. wheelbase is proportionately quite long, a key factor in its
ride quality and good looks. By EPA classification, it's actually a subcompact, but
it's actually more spacious than that.
Interior Features
Like other BMWs, the 328s provide a driver command center that conjures up images of
light aircraft--businesslike analog dials placed for optimum visibility, key controls
placed within easy reach, everything illuminated in a reddish glow by night, to reduce
driver eyestrain.
Audio and climate controls are mounted well up in the center of the dash, and in a car
this size nothing is hard to reach.
The seats are typical BMW, which is to say sporty, supportive and long-haul
comfortable. The snug feeling augments the sporty character of the car, and 8-way
power adjustability makes the car tailorable for virtually any body type.
The basic upholstery material is a high-grade leatherette. Our test car's leather
seating was part of a $2625 Sports Package that also included an on-board computer,
16-in. aluminum alloy wheels with ZR-rated tires, plus a sportier seat configuration,
with more pronounced thigh and torso bolstering.
Front seat leg and headroom is ample, which is typical of most small sedans and
coupes. Rear seat legroom is a bit tight, but there's more of it than you might expect
in a car this size--almost as much as a Honda Accord, a pleasant surprise.
Standard equipment is consistent with what you'd expect in a car with pricing that
starts north of the $30,000 luxury frontier. In fact, it's more than consistent. Major
comfort/convenience features like automatic climate control, an AM/FM/cassette sound
system, power windows and mirrors, keyless remote entry, cruise control and even a
power sunroof.
Passive safety features are current with the automotive mainstream--dual airbags, side
impact protection and height-adjustable upper seatbelt anchors. BMW has begun
introducing side airbags in its more expensive models, but that technology hasn't
trickled down to this level yet. Traction control is available as an $1100 option.
Active safety is a stronger suit at BMW. The 328's combination of prompt handling
response and oustanding brakes give you a better chance of avoiding the crash to begin
with, which, of course, is infinitely preferable.
Driving Impressions
BMW's focus on superb handling makes driving a treat, whether you're commuting,
running errands, cruising the interstate or unwinding a set of curves on a country
road. The power rack and pinion steering, which varies the level of assist according
to engine--rather than vehicle--speed is on the light side in terms of across-the-board
effort, but it's BMW-precise and enhances the car's excellent sense of control.
BMW has been making ride-quality improvements in all its recent cars, and that applies
to the new 328i. The basic 328i sedan has enough suspension compliance to sop up small
bumps and potholes without transmitting the shocks to the occupants. This comes at the
expense--a small expense--of absolute handling limits, and there's a bit of up and down
motion over larger bumps that might not please drivers who expect BMW sedans to behave
like sports cars with an extra set of doors.
If you fall into that category, we recommend the Sports Package, which features firmer
suspension tuning and wider low-profile high-performance tires (P225/50ZR vs.
P205/60R) mounted on 16-in. wheels vs. 15-in. wheels on the basic sedan. This
combination, which was part of our test car's package, limits the car's body roll in
hard cornering and provides extra grip. Ride quality is firmer, and it's easier to
feel those small bumps, but we prefer the enhanced crisper handling response.
The new 2.8-liter engine is a joy to live with. BMW has been building inline 6-cyl.
engines for a long time, a corporate powertrain priority based on the inherently low
vibration traits of this configuration. This latest update is as smooth as any that
BMW has produced, and as we noted earlier it's got plenty of grunt in the lower rpm
ranges, something that's not true of all small-displacement multi-valve powerplants.
In addition to the near-absence of vibration and impressive power, the 2.8-liter six
is also exceptionally quiet at most operating speeds. Allied with good aerodynamic
traits and extra sound insulation, this adds up to a quieter passenger cabin.
The 328's braking performance is world-class. All models have large brake rotors at
both ends of the car--11.3-in. front, 11.0-in. rear--and all the rotors are ventilated
for improved cooling. Stops are quick, sure and repeatable. Provoking brake-fade in
this system would require a race track and lots of laps.
Lineup
Final Word
Although the BMW 328 line has some worthy competitors--the new Audi A4 comes to
mind--it's still the standard by which other cars in this class will be judged.
Its styling is compelling, its quality almost flawless, its list of standard features
generous and its handling exceptional, particularly with the sport suspension.
The new engine puts extra power right where it's most likely to provide the most
benefit--in the low and middle part of the engine speed range--and the well-appointed
interior strikes a near-perfect balance between sport and luxury.
The price of entry isn't cheap. But the rewards that go with ownership of this car
make it well worth the money.